Brilliant Earth vs Ritani
Brilliant Earth is a good online retailer for socially-responsible diamonds and rings. How does it compare to Ritani? Read our comparison chart below.
Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.
While Ritani blends the ease of online shopping with the confidence of in-store viewing. Its special in-person preview feature allows you to design a ring online and get it sent to your local partner jeweler. This gives you the chance to see your ring in person before the big purchase. There is no obligation to buy if you don’t like it.
Compare Brilliant Earth with Ritani, side-by-side.
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| Visit Site | Visit Site | |
Brilliant Earth | Ritani | |
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Search for Beyond Conflict-Free Diamonds - | 3% Off Lab-Grown Diamonds over $1500 - | |
Benefits and Features | ||
| Selection | Natural, lab created, and recycled diamonds. Natural diamonds are ethically-mined from Canada and Botswana. | Natural diamonds and lab diamonds |
| Photos | Most diamonds have 360-degree HD video; Grading report | Grading report; some diamonds have HD video |
| Return Policy | 30 day free return policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders. | 30-day no-questions-asked-return policy. Ritani will also cover the return shipping and insurance costs. You can also ask for a free FedEx pickup. There is no restocking fee. |
| Warranty | Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry. | Lifetime warranty against on all manufacturing defects. This is applies to rings with the Ritani label, not designer rings Ritani carries. U.S. customers only. |
| Buyback | Diamonds at least 1 carat can be eligible for Ritani Reclaim program. The diamond must be GIA or AGSL certified. You can get immediate cash back or a Ritani Credit Value towards another diamond purchase from Ritani. | |
| Certification | GIA, IGI, HRD, GCAL, Sustainably Rated | GIA, AGSL (natural diamonds); GIA, IGI, GCAL, DF (lab diamonds) |
| Customer Service | 24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointments | 8:00 am - midnight M-F, 10:00 am - 7:00 pm Saturdays, and noon - 9:00 pm Sundays (ET) by phone or live chat. |
| Packaging | Eco-friendly ring boxes made from responsibly sourced natural wood; All packaging are FSC Certified (materials come from responsibly managed forests) | Sleek all-black matte Ritani-branded ring box. A large black envelope contains the diamond documents. |
| Price Match | If you see an online competitor's diamond for less, Ritani will attempt to find a similar diamond at a lower price. | |
| Resizing | 1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized. | 1 free ring resizing within 1 year of purchase |
| Upgrade Policy | Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 1.5x more than the original diamond's value for natural diamonds, and at least 2x for lab grown diamonds. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds. | Get 100% credit when you trade in your first diamond. New diamond must be at least 2.5x greater in value than the original diamond. Diamond must be in original condition with an undamaged grading report. |
CreditDonkey® Reviews | ||
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| Pros & Cons | Pros:
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| Bottom Line | Good online retailer for socially-responsible diamonds and rings... | |
| Visit Site | Visit Site | |
Search for Beyond Conflict-Free Diamonds
Shop for diamonds at Brilliant Earth, a CreditDonkey recommended partner for socially-responsible diamonds.
Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Brilliant Earth or Blue Nile.
Articles on Brilliant Earth
Brilliant Earth Review
Brilliant Earth is known for their ethically-sourced diamonds. But is the price worth it? Read our full review.
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