Betterment vs Ally Invest

Betterment is a great robo-advisor for beginners with low fees, good tools, and tax strategies. How does it compare to Ally Invest? Read our comparison chart below.

Betterment offers automatic investing starting at $4/month for accounts with less than $20,000. There is no fee to open an account and no minimum deposit required. All balances get automatic rebalancing, tax loss harvesting, and access to financial experts.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare Betterment with Ally Invest, side-by-side. Read on for an in-depth look, including ratings and reviews.

	Betterment	Ally Invest
	SPECIAL OFFER Compare Pricing - Learn More Read Betterment Review	SPECIAL OFFER Commission-Free Stock Trades - Learn More Read Ally Invest Review
	Benefits and Features
Savings	Betterment Cash Reserve - Earn 4.00% APY**
Stock Trading		$0 per trade
Options Trading		$0 base + $0.50 per contract
Annual Fee	Digital: 0.25% annual fee for accounts with $20,000 or more or with monthly recurring deposits of $250 or more, $4/month for accounts with less than $20,000 Premium: 0.65% for accounts $100,000 or more	$0
Minimum Deposit	$0	$0
Checking	No-Fee Checking
Mutual Fund Trading		$0 to buy/sell load mutual funds $0 to buy/sell no load mutual funds
Commission Free ETFs		500+
Phone Support	Yes
Live Chat Support	No
Email Support	Yes
Human Advisors	Yes ($100k minimum)
Robo Advisor	Yes
Assets Under Management	$50+ Billion
Minimum Investment	$0
Penny Stocks		$0.01 per share on the entire order for stocks priced less than $2.00.
Tax Loss Harvesting	Yes
Goal Tracker	Yes
Automatic Deposits	Yes
Broker Assisted Trades		$20 + Regular Commission
Inactivity Fee		$0
Online Platform	Yes
iPhone App	Yes
Android App	Yes
Banking	Offers checking account with a free debit card, and a high-yield cash account	Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App	iOS & Android
Forex Trading
Customer Service		(855) 880-2559
Trading Platform		Web Trading, Mobile Apps
Single Stock Diversification	No
Fractional Shares	Yes
Taxable Accounts	Yes
401k Plans	Yes
IRA Accounts	Yes
Roth IRA Accounts	Yes
SEP IRA Accounts	Yes
Trust Accounts	Yes
529 Plans	No
	CreditDonkey® Reviews
Annual Fee
Minimum Deposit
Human Advisors
Customer Service
Pros & Cons	Pros: No minimum investment Customized portfolios Automatically invest extra funds Cons: Limited investment options High fees for large investors
Bottom Line	Great robo-advisor for beginners with low fees, good tools, and tax strategies... Read full review	Read full review
	Compare Pricing Betterment Cash Reserve - Earn 4.00% APY** Invest with Automated Portfolios	Commission-Free Stock Trades Open an Ally Invest account Automated Investing to Help Save Your Time
Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details. Betterment: Pricing information from published website as of 01/12/2025 Ally Invest: Pricing information from published website as of 01/08/2025.

Which is Better: Betterment or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Betterment or Acorns.

Articles on Betterment

Betterment

Betterment offers low fees and good returns. But there are risks you should NOT ignore. Read this review to see if Betterment is better.

• Betterment vs Acorns
• Betterment vs Robinhood

Is Betterment Worth The Fee

Betterment will manage your investments, but they charge a fee. Is Betterment worth the fee? Read on to answer all your questions.

Betterment Roth IRA

Is Betterment a good way to invest for retirement? What about the fees and withdrawals? Read on to learn how Betterment's Roth IRA account works.

Betterment vs Wealthfront

Betterment and Wealthfront are two of the oldest and most popular robo-advisors. Is there a difference? Which is better for you? Read on to find out.

Articles on Ally Invest

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Which Do You Think is Best?

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